Pearson x Audible

Brief

A fictional brief where we were challenged is to design a campaign that supports informal learning towards people that are over the age of 55 for Pearson.

Solution

The #itsnevertoolate campaign, partnered with audible to provide an educational audio-based experience for over 55's. With the aim to empower and provide support to those who feel like it is too late for them to start a new career or learn a new skill.

Branding

A collection of images used for the moodboards. the typography, colours and overall art direction. Pantone colours were chosen to suit the target audience.

Research

Research showed that the target audience primarily preffered human contact and also found that they were misrepresented in advertising. Inspiring touchpoints that focus on real-human connection.

Research Report